THE CONCLUDING CHAPTER OF CRAWFORD

The Joan Crawford Chronicle
1973

January 19: Joan is interviewed via telephone by journalist Jackie Epstein for an article. Epstein later mails Joan a draft of the article. On March 11th, Epstein follows up with Joan regarding the draft and Joan suggests several small corrections.


January 21: Joan is the guest of honor at a dinner held by the Player's Club in Manhattan, New York.


February: Joan films a television commercial for Pan Am Airlines.


February 27 (#1): Joan signs a contract with Trahey Advertising for her likeness to be used by Trahey's client, Eve of Roma Corp., in advertisements of their products in national magazines. The advertisements are scheduled to appear in publications from March 1st, 1973 until February 28th, 1974. For Joan's involvement, she is compensated in the sum of $5,475.00.


February 27 (#2): Joan's eight grandchild, Chrystal, is born. Chrystal is the daughter of Joan's son, Christopher, and his second wife, Gale.


March: Joan travels to Detroit, Michigan on a Pepsi-Cola business trip.

Late March: Joan is quietly retired as a board member of Pepsi-Cola following the occasion her official 65th birthday. However, Joan does continue to do light work for Pepsi-Cola until the end of 1974.


March 25: Joan attends the debut of "The River Niger," performed by the Negro Ensemble Company, at the Brooks Atkinson Theater in Manhattan.


April 8: Joan is honored on stage at Town Hall in Manhattan, New York in John Springer's "Legendary Ladies" series. A brief montage of Joan's films is shown to the audience before Springer interviews Joan, which is followed by submitted questions from the audience. The event is attended by approximately 1,500 guests. Following Joan's departure from Town Hall, her limousine is surrounded by so many fans and bystanders on the street that is is unable to move.
This is to be Joan's last official public appearance. Joan was the 4th, and final, woman to be honored in the "Legendary Ladies" series. The prior women had been Bette Davis (on February 4th); Sylvia Sidney (on March 4th); and Myrna Loy (on March 18th). The original lineup for the series did not include Joan. The women originally slated to appear in the series also included Jean Arthur, Ginger Rogers and Claudette Colbert. Rogers and Colbert did not follow through, and Jean Arthur later canceled. Springer asked Joan to appear in the last installment to replace Arthur. The series was meant as a prelude to John Springer's book "They Had Faces Then," which was originally scheduled to be published in the fall of 1973, however, the book was not published until the fall of 1974.


April 12: Joan is interviewed in her Imperial House apartment by columnist Jerry Parker.


April 14: Joan is featured on a televised "Cancerthon" in Naples, Florida. Joan's participation was by way of a recording urging listeners to call in and pledge.


Mid-April: Joan, accompanied by theater producer Morton Gottlieb, attends a performance of "Sleuth" at the Music Box Theater in Manhattan, New York. Joan is viewing the play with Gottlieb, the play's producer, in regard to his offer to Joan for her to star in a female version of the play.


April 23: Joan hosts a small cocktail party at her apartment. Those attending include; Mary Jane Raphael, Jim Stafford and Holson Adcock.


April 24: Joan attends a Variety Clubs banquet dinner in honor of Floyd Starr. The dinner is attended by 110 guests, and held in the ballroom of the Pantlind Hotel in Grand Rapids, Michigan. During the banquet, Joan awards Starr with Variety Club's Achievement Award.


April 26: Joan meets with producer Morton Gottlieb before he leaves for Europe in regard to his proposal of casting her in a female version of his play "Sleuth."


Late April: Joan declines Morton Gottlieb's offer to cast her as the lead in a female version of "Sleuth."


Early May: Joan hosts a small gathering of friends at her apartment; among them are Peter Rogers and Helen and David Brown.

May 9: Joan meets with Brazilian soccer player Pelé at a restaurant in Manhattan, New York.


Early June: Joan attends a luncheon at the Four Seasons hotel in Manhattan, New York. The luncheon is attended by approximately 40 people.


Early June: Joan records a series of film introductions for an upcoming "Joan Crawford Film Week" on WNEW-TV (Channel 5) in New York.


June 10-14: Joan appears on WNEW-TV (Channel 5) in New York each night to introduce one of her films for the "Joan Crawford Film Week." The films shown are "Rain," "Mildred Pierce," "Humoresque," "Possessed," and "Flamingo Road." The film week begins on June 10th with "Rain." Joan agreed to do the film introductions in exchange for the network's promotion of the Muscular Dystrophy Association.


Early June: Joan attends a luncheon at the Four Seasons Hotel in Manhattan, New York as a favor to her friend, Henry O. Dormann.


June 10-14: Joan appears each night on New York's Channel 5 (WNEW-TV) to host one of her films during the week-long "Joan Crawford Film Festival."

The films shown during the festival are as follows: June 10th: "Rain" (1932); June 11th: "Mildred Pierce" (1945); June 12th: "Humoresque" (1946); June 13th: "Possessed (1947): June 14th: "Flamingo Road" (1949)

Mid-June: Joan begins assessing the liquidation of her jewelry collection. Subsequently, during the summer and early fall Joan will sell a variety of her most valuable jewelry pieces.

June 20: Joan sends three jewelry suites to Van Cleef & Arpels of Manhattan, New York for cleaning. These pieces are later sold in August to Transcontinental Diamond Corporation


June 22: Joan is named, and given an official writ, as the "Lady Chamberlain of The Globe of The Great Southwest" by the Globe Theatre in Odessa, Texas.


July 6: Joan dismisses her long-time secretary Florence Walsh, and gives Walsh her final paycheck along with a very large bonus. Walsh is a secretary furnished to Joan by Pepsi-Cola. Along with Joan's retirement from the company's board of directors and as a spokesperson for the company, Walsh's services to Joan is no longer furnished by Pepsi-Cola. Following Walsh's dismissal as Joan's secretary, Joan hires another Pepsi-Cola secretary, Vivian Zeiger.

July 10: Joan attends a luncheon and preview reception for the opening of the Showcase Cinema Theater in Fairfield, Ohio.


Mid-July: Joan hires a new secretary named Vivian Zeiger. Zeiger is a former secretary for Pepsi-Cola.


July 23: Joan records her appearance for the Jerry Lewis Muscular Dystrophy Telethon, which airs on September 2nd, 1973.


July 26: Joan hosts a 75th birthday birthday party for her maid, Mamacita. The party is held in Joan's Imperial House apartment, and attended by many of Joan's personal friends.

July 30: Joan sells eight pieces of her jewelry collection to Transcontinental Diamond Corporation in New York for $86,000.


August: Joan purchases apartment 22H in Imperial House for approximately $85,000.


August 25: It's reported that Joan, Bette Davis, Shirley Booth, and Bob Hope are among the actors being considered for the film "Follies."


September 2: Joan appears on the Jerry Lewis Muscular Dystrophy telethon via a segment recorded on July 23rd, 1973. The format of the 1973 telethon differs from the previous years. Jerry Lewis opens the telethon live from the Sahara Hotel in Las Vegas, with the telethon's co-host, Buddy Hackett, serving as the New York anchorman. There are other pickups from Nashville, Tennessee and Hollywood, California. Among the guests who appear during the telethon are: Robert Goulet, Helen Hayes, the cast of "The Brady Bunch," James Coco, Tom Bosley, Sidney Blackmer, Johnny Cash, Peter Falk, Buddy Rich, Sammy Davis, jr.,Carol Burnett, Dionne Warwick, Johnny Mathis, Barbara Walters and Alan King. The telethon airs from September 2nd at 6:00 pm until 3:30 pm on September 3rd.


September 8: Carl Johnes helps Joan condense her personal library in preparation for her move to apartment 22H.


September 11: Joan says in a letter "I have no plans of appearing in the movie of "Follies" - can't imagine where that rumor ever started."


September 24: Joan sells three pieces from her jewelry collection to Transcontinental Diamond Corporation in New York for $98,500.


October: Joan begins packing for her move from apartment 22G to 22H in Imperial House.


Early October: Joan is visited at her apartment by Maude Chasen, owner of Chasen's restaurant in Los Angeles, California.


October 28: Joan has lunch with Carl Johnes. During the lunch, Johnes delivers to Joan scarfs Alice Landais designed, which she asked him to pick up for her on his recent trip to Paris.


November 1: Joan's Blackglama ad is featured, for the second time, in Vogue Magazine. The first appearance of this ad was in the October 1969 issue of Vogue.

November 5: Joan begins moving from apartment 22G to apartment 22H in Imperial House.


December 26: Joan's long-term close friend, William Haines, dies in Santa Monica, California at the age of 73 due to lung cancer.


December 27: Joan hosts a small after-Christmas cocktail party in her apartment for close friends.

Late December: Joan's houseman, Charles Grant, leaves her employment. Mr. Grant decides to end his employment with Joan after she insults him for his forgetting to pack away a box of Christmas decorations.