THE CONCLUDING CHAPTER OF CRAWFORD


Sponsorships And Documentaries

(Listed In Alphabetical Order Due To Joan's Appearance On Some Programs Being More Than Once)​

​"American Cancer Society"


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"Crusade 67" (1967)
Premiered: 1967
Details:​Joan reads "Dirge Without Music" by Edna St. Vincent Millay on behalf of the American Cancer Society's televised "Crusade '67".​









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"Cancer Crusade" (1972)
Premiered: April 1st, 1972
     In February 1972, Joan recorded the 28-minute film "He Wanted To Live" (Also known as; "A Very Special Child" and "Take Time Out For Life") for the American Cancer Society's "Cancer Crusade" telethon.

​ The film tells the story of baby James and his recovery from the usually fatal infant and children's cancer, neuroblastoma.
​Shows the extra loving care James received from the staff of Charity Hospital in New Orleans and a foster family, the Koles, who took him in despite the bleak outlook for his survival. Discusses James' neuroblastoma and its diagnosis and treatment with aggressive chemotherapy, constant testing, and weekly checkups for 21 months. Also mentions other forms of cancer in children, including leukemia, and makes a fervent pitch for continued public contributions to American Cancer Society research.

     Joan was also scheduled to also appear in person on this telethon, however, canceled due to "illness", and was replaced by Virginia Graham.​​









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"Cinema" (United Kingdom)​​​​​​​​​​​​​​​
Date​: April 1966
Duration: 45 minutes​
Details: Joan is interviewed about her career, personal life and her current career in film while in England on behalf of Variety Clubs International.







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​​​​​​​​​​"Easter Island" (a.k.a. "Isla de Pascua", Chile Title) (Documentary)
Network: PBS (1975 Airing)
Duration:
26 minutes
Premiered: 1967​ (Chile) 1968 (America, Touring Art Exhibit) February 2nd, 1975 (America, PBS Network)
Synopsis:
     ​Joan narrates the American version of this documentary detailing the history of Easter Island.​

Production: ​
     ​The documentary was written and directed by José Gómez-Sicre​​, and produced by The Division Of Visual Arts Department Of Cultural Affairs.
     The original Latin narration is by Felicia Montealegre.​

Webmaster's Note: From this Webmaster's research, I have discovered this was recorded much earlier than the 1975 PBS television air date.
     From searching through records, it appears this was originally shown in America in late 1968 as part of a traveling art exhibit which included an 8-ton statue from the island. The exhibit was entitled "Easter Island: The Mystery Of The Pacific" which was prepared by the Pan American Union, which is part of the Smithsonian Institute. The Smithsonian Institute sponsored the traveling exhibit across America for the next several years.​

     ​It is possible, however not confirmed, that Joan recorded her narration for this documentary as early as in 1967.









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​​​​​​​​​​"A Film Profile: Joan Crawford" (United Kingdom)
Network: BBC
Duration: 45 minutes
Premiered: June 29th, 1967​
Details: Joan gives an interview to Phillip Jenkinson of the BBC's "Film Preview" (also known as "Film Profile") following completion of filming "Berserk" in England.
     Joan discusses her career, working with the Barrymore family and Bette Davis. Her family life and briefly talks of her next film project "You'll Hang My Love"​, however does not mention the project by name.









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"Garbo" (Documentary)
Network: PBS (America)
Duration:
50 minutes
Premiered: November 18, 1969 at 8:00 pm
Synopsis: Joan is the hostess and narrator for this television documentary on actress Greta Garbo detailing Garbo's life and career, including her decent into anonymity. Many of Garbo's film clips are shown, including her first presence on film which was in business advertisements.

Production:​​​​​​​​​​​​​​​
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This production was produced in the United Kingdom by Fred Burnley, and written by Alexander Walker, whom Joan met during her trip to England in the summer of 1969. Walker would later publish the book "Joan Crawford: The Ultimate Star" in 1983.​

     While this is a production for BBC-1 in England, Joan recorded her narration for this documentary in New York.​

     This was the first instance where MGM allowed the use of Greta Garbo film clips for use on television.​









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"How To Plan A Movie Murder"​​​​​​​​​​​​​​​
Premiered: 1964​
Synopsis: A publicity featurette on the making of "Strait-Jacket".
Joan appears along with director William Castle and writer Robert Bloch.​​









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"The Jerry Lewis Telethon" (Muscular Dystrophy Association)​​​​​​​​​​​​​​​
Network:​


Date: September 3rd, 1967
     ​The marathon was broadcast live from the Americana Hotel in New York. The marathon aires from 9:00 pm September 3rd to 5:00 pm September 4th. ​
​Other celebrities who appear are; Cliff Robertson, Thelma Ritter, Jackie Gleason and Joe Namath.

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Date: September 1st, 1968
     Joan appeared on the telethon along with daughter Christina.​ Joan recites the poem "The Clumsy Falling Down Child" by Irving Gainer Newman.







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Date: August 31st, 1969​​
     It is most likely that Joan appears on this marathon via a previously recorded message asking for pledges while on location in England filming "Trog".​
​Joan quotes John Donne's poem "No Man Is An Island", and says:


 “Ladies and gentlemen, to quote the words of the poet John Donne, “No man is an island. Any man’s death diminishes me because I am involved in mankind”. We’re all involved in mankind, though some of us don’t seem to realize it.
     When we see a crippled child we think ‘thank God it’s not mine.’
     When we read about the funeral of a youngster of six or seven, a child who has dystrophy, or spinal atrophy, or some other tragic disease, we quickly turn the page and try to forget such things happen. But they do happen all too frequently. And they may happen in families like yours or mind, so let’s never forget that while we’re helping others, we may be helping ourselves and our own loved ones as well
     Truly, no man is an island. Any man’s death diminishes me because I am involved in mankind.
     Go to your phones now. Call in your pledge, please.”​​​​​​​​​​

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     Other celebrities that appear are; Jackie Gleason, Joan Rivers, Patty Duke, Peter Lawford, Sammy Davis jr., Carl Reiner, David Frost, Rodney Dangerfield, and Johnny Carson. The program runs from the evening of August 31 to 6:00 pm on September 1st.​









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Date: September 5th, 1971​​
     Joan was publicized as a celebrity appearing at the telethon, however, it is unclear if she appeared in person, or via a previously recorded message.
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Date: September 2nd, 1973
     According to a September 2, 1973 press release, Joan is among the celebrities who will appear on Jerry Lewis' MDA telethon beginning that evening at
​6:30 pm. ​The telethon is televised from the Sahara Hotel in Las Vegas.

​Webmaster's Note: I cannot confirm if Joan appeared live in Las Vegas for the telethon, or (most likely) appeared on a previously taped appearance.


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"Miss America Beauty Pageant"​​​​​​​​​​​​​​​
Network:​ NBC


​Date​: September 6th-8th 1961
    Joan serves as a judge for the pageant, which takes place in the Boardwalk Hall in Atlantic City, New Jersey. 


Date: September 8th-11th, 1965​
     Joan appears on behalf of Pepsi-Cola to announce the winner of the Pepsi-Cola "Matching Picture Contest".






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Date: September 10th, 1966​​​ (First year the pageant is filmed in color)
     Joan appears on behalf of Pepsi-Cola, who is a sponsor of the pageant, to cite Pepsi-Cola's contributions to scholarships for the pageant winner. ​






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Date: September 7th, 1968​​
     Joan appears on a previously recorded commercial break to speak on behalf of pageant sponsor Pepsi-Cola, citing the company's college grant sponsorship ​for previous pageant winners. The pageant is held at Boardwalk Hall in Atlantic City, New Jersey.​









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"Requiem For A Heavyweight" (Trailer Made For Television)​​​​​​​​​​​​​​
Network: Various​
Premiered: 1962​​​
Details: Because of Joan's love of the film's story, she agreed to appear in commercials and recordings to promote the film's release.

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"This Was The Mary" ​​​​​​​​​​​​​​​​
Premiered: August1967​
Synopsis: Joan narrates and appears along with daughter Christina on this special which documents the history of the Queen Mary ship​ in honor of the ship's retirement in August 1967.

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