April 1 - May 27: Columbia Pictures pays Joan $500 a week ($4,500 in total) for a nine week "retainer" fee.Early-April: Joan presents a $2,000 check to the Boy’s Club of Santa Barbara, California.April 2: Joan presents Joseph E. Levine with the "Publicist's Award" at the second annual Hollywood Publicists Guild luncheon in the Crystal Room at the Beverly Hills Hotel in Beverly Hills, California. Among the attendees are Frank Sinatra and George Stevens, jr.April 5: Joan attends the 37th annual Academy Awards ceremony in Los Angeles, California, and presetnsthe year's "Best Director" award to George Cukor for the film "My Fair Lady."April 6: Joan departs California for North Carolina.April 9: Joan visits Charlotte, North Carolina on Pepsi-Cola business.April 10: Joan returns to New York.
April 14: Joan appears on television on the program "Hollywood 63" (a.k.a. "Hollywood Backstage"). This is a recorded interview of Joan from April 2nd when Joan attended the Hollywood Publicists Guild luncheon at the Beverly Hills Hotel.
Mid-April: Joan travels to Honolulu, Hawaii to attend a Pepsi-Cola bottler's convention and to present awards at the Kaiser Foil All-Male Cookout Championship. During Joan's Hawaii visit, she has dinner at the Governor's mansion. For dinner, Joan has steak tartare and a salad.
April 26: Joan announces Glen D. Adams of New Jersey as the winner of the Pepsi-Cola sponsored Kaiser Foil Cookout Competition in the Hilton Hawaiian Villages' Tapa Room. As first-place winner Adams receives $10,000. The three runners up receive a 1965 Jeep station wagon.
Early-May: Joan travels to Los Angeles from Palm Springs, California.
May: Joan hosts a USO benefit auction sponsored by the Newspaper Comics Council.
May 7: Joan travels to Paducah, Kentucky to attend the dedication ceremony of a new Pepsi-Cola bottling plant. Following her arrival in Pacucah, Joan attends an afternoon press conference along with PepsiCo. President Donald Kendall, Pepsi President James Somerall and Pepsi Vice President Mitchell Cox. Later that evening, Joan attends a dinner party in celebration of the new Pepsi-Cola plant.
May 8: Joan attends the dedication ceremony of the new Pepsi-Cola plant in Paducah, Kentucky. 8,000 people attend the ceremony and tour the plant.Following the dedication ceremony, Joan holds a 1 1/2-hour autograph session, whereby she autographs over 750 photographs.
May 9: Joan attends the Supermarket Institute's 28th annual convention held at the McCormick Place Convention Center in Chicago, Illinois.
During the convention, Joan gives a speech to the audience of over 2,000 attendees. Joan's speech is a tribute to the merchandising abilities of the food marketers, and the need for the constant flow of new ideas to meet tomorrow's marketing challenges.
During her visit to Chicago, Joan visits her daughter, Christina, who is performing in the play "The Hasty Heart" at the Pheasant Run Playhouse in nearby St. Charles, Illinois.
May 10: Joan travels to New York.
May 14: "I Saw What You Did" opens in a limited release in two theaters in St. Paul, Minnesota.
May 14 (#2): Joan appears on "The Tonight Show" with host Johnny Carson. During her appearance, Joan promotes "I Saw What You Did" and Vivian Woodward cosmetics.
Mid-May: Joan accepts the board chairmanship of advisers position of the Anta Academy Board of Performing Arts. Joan's long-time friend, Dorothy Barrett, is the Anta Academy's director of the children's department, and later serves as the school's administrator.
May 18: Joan hosts an art exhibit opening's gala and cartoon art auction at the World House Gallery in New York City. Over 400 guests attend the gala, which is sponsored by the Newspaper Comics Council to benefit the USO organization. Of the art pieces auctioned, a painting of Charlie Brown and Snoopy by artist Charles Schultz is purchased by Stan Lee. The exhibit runs until May 22nd.
Late-May: Joan attends the opening of the Metropolitan Theater in Santa Barbara, California. During Joan's visit, theater owner Sherrill Corwin and Pepsi-Cola bottler William Newman holds a cocktail party in her honor. Late-May: Joan vacations for two weeks in Palm Springs, California.
June: Joan vacations for a week in Wisconsin with Alfred Lunt and family.
Early June: While having lunch in 21 in New York, Joan see actress Carol Lawrence come in and has a restaurant captain give Lawrence a note which reads; "Dear Miss Lawrence, you are the most beautiful woman, dancer, singer and actress. My deep, deep admiration". Lawrence sends a note back to Joan that reads; "Just when I was about to ask for your autograph, and now I have it".June 2: Joan volunteers for the UNICEF sales booth at the World’s Fair in Queens, New York. Joan sells autographed notepaper, calendars and postcards.June 4: Joan assists organizing the City of Hope's annual "Hope Sunday" pledge drive which takes place on this date. The pledge drive is to seek support for the free, nonsectarian City of Hope's program for free patient care and medical research. Joan is the southern Californian chairman of the organization.
June 6: Joan attends the annual Pepsi-Cola stock holder's meeting in Wilmington, Delaware. Joan and fellow Pepsi-Cola board members and executives arrive in Wilmington via train at 11:36 a.m. After arrival Joan has lunch at the Hotel du Pont, followed by a press conference.
The stockholder's meeting takes place at 2:00 p.m. at the Wilmington Trust Co. building. The meeting includes a vote by shareholders to merge Pepsi-Cola with Frito-Lay to form "PepsiCo Inc." A 51% vote in favor of the merger is needed, and is obtained. On June 8th, Frito-Lay stockholders hold a similar vote.
Joan travels back to New York City following the meeting, departing Wilmington at 4:41 p.m.June 8: Joan attends a Pepsi-Cola civic function. Frito-Lay stockholders vote to merge the company with Pepsi-Cola to form "PepsiCo Inc." An 80% vote in favor of the merger is needed, and is obtained. June 11: Joan attends and speaks at the commencement festivities of the Nate B. and Frances Spingold Arts Center at Brandeis University in Boston, Massachusetts. Other attendees include; Alfred Lunt, Lynn Fontanne and director John Ford.
June 12: Joan attends a ribbon cutting dedication for the new $3.5 million Spingold Art Center for the performing arts at Brandeis University. Mid-June: Pepsi-Cola and Frito-Lay officially merge to become “PepsiCo Inc.”
The appointed president of PepsiCo Inc. is Pepsi-Cola president Donald M. Kendall, with Frito-Lay president Herman W. Lay appointed as the chairman of the board. Joan is not elected as a director of PepsiCo Inc., however remains a director of "Pepsi-Cola" which becomes a subsidiary of "PepsiCo. Inc."
In 1966, Joan is voted onto the board of directors of Frito-Lay. Following the June 1965 merger of the two companies, Joan purchases the first 100 shares of stock in the newly formed "PepsiCo Inc."
June 18: Joan signs a $10,000 contract to host an episode of “The Hollywood Palace,” which is scheduled to air on television in October.
Joan films her appearance for the show on September 24th.Early July: Joan visits with ex-husband, Franchot Tone, at his home in Ottawa, Canada.July 8 (#1): Joan and Franchot Tone arrive in New York from their vacation together in Ottawa, Canada.
July 8 (#2): Joan has lunch with Sammy Davis Jr. to plan the U.S.O. A Go-Go benefit, which is later scheduled for November 14th.
July 12: Joan is honored as "Most Gracious Hostess of The Year" by Oneida Silver.
July 15: Joan travels from New York to Freeport, Grand Bahama for New York's "Couture Group's National Press Week."July 16-17: Joan attends Couture Group's 45th National Press Week at the Lucayan Beach Hotel & Casino in Freeport, Grand Bahama. During her visit, Joan hosts a Barcardi Rum and Pepsi-Cola-sponsored "Swizzle Rum" cocktail party and hosts a media press conference.
July 18: Joan returns to New York from the Bahamas.July 21: “I Saw What You Did” is released nationwide. For further details about this film, click here.July 21-24: Joan and fellow co-stars AndI Garrett and Sarah Lane make personal appearances for "I Saw What You Did" at 15 of the 26 theaters in the metropolitan New York area.
July 25 (#1): Joan attends a screening of "I Saw What You Did" at the Academy of Music in Greenwich Village, New York.
July 25 (#2): Joan travels from New York to Taormina, Italy to attend the Taormina Film Festival held at the Ancient Greek Theater in Sicily, Italy.
July 29 - October 11: Columbia Pictures pays Joan $500 a week ($5,500 in total) for an eleven week "retainer" fee.
August 2: Joan attends the Taormina Film Festival in Sicily, Italy. A screening of "I Saw What You Did" is shown.
Joan is honored as a guest of honor at the festival and is presented with an award for her contributions to the film industry.
August 2: “I Saw What You Did“ is shown at the Taormina Film Festival.
September: Joan falls in her Fifth Avenue apartment in New York and injures her shoulder.
September 8-11: Joan serves on the panel of judges for the “Miss America Pageant” at Convention Hall in Atlantic City, New Jersey.
September 12: Joan attends the 17th annual Primetime Emmy Awards ceremony held at the Hilton Hotel in New York.
Joan and actor Melvyn Douglas accept the Best Actress & Actor Awards for Lynn Fontanne, and Alfred Lunt.
September 13: Joan packs for a trip to Los Angeles.
September 14: Joan arrives in Los Angeles.
September 22: Actress Dorothy Malone becomes suddenly ill on the 20th Century Fox lot with a reported vascular condition of the lungs (which is a series of blood clots), and undergoes a 10 hour surgery at Cedars of Lebanon hospital in Los Angeles. Joan, who is in Los Angeles to film "The Hollywood Palace" reportedly goes to the hospital and prays for Malone outside the intensive care wing, and calls the hospital daily to ask about Malone's condition.
Later, Joan volunteers to fill-in for Malone on the television show "Peyton Place" until filming can resume with Malone. In early October, actress Lola Albright is chosen to replace Malone until she can return.
September 23: In Los Angeles, California, Joan rehearses for her appearance on "Hollywood Palace."
September 23 (#2): Joan has dinner with ex-husband Franchot Tone. Tone, a Manhattan resident, is in Los Angeles during the filming of "Ben Casey."
September 24: Joan films her appearance for "The Hollywood Palace."
September 27 (#1): Joan travels from Los Angeles, California to New York City.
Late-September: It's publicly released that Joan will star in the "The Lonely," whereby Joan will portray a character who is "very rich American woman."
The film is to be produced by British producer Sydney Box, and will begin filming in Morocco in February 1966, with Joan playing opposite Maximilian Schell.
October 1: Joan is honored and awarded the "Crystal Ball Citation" at a gala held in the fashion wing of the Philadelphia Museum of Art in Philadelphia, Pennsylvania. Joan honored for being a woman who "as always walked in beauty, and who's good taste has never shattered an illusion."
The gala begins at 9:00 p.m. with awards given at 11:00 p.m. Musician Guy Lombardo and his band serves as the gala's musical entertainment.
October 8: Columnist Dorothy Kilgallen reports thatJoan is suffering from a bout of Bursitis. This is most likely regarding the shoulder injury Joan sustained when she fell in her apartment in September.
October 9: Joan’s appearance on “Hollywood Palace” airs on ABC. Among the episode's highlights, Joan recites the poem "A Prayer For Little Children" written for her by Milton Geiger. Other guests include singers Jack Jones and Joanie Sommers, and comedian team Steve Rossi and Marty Allen.
October 12: Joan attends the ribbon-cutting at Brandeis University in Boston, Massachusetts for the "Joan Crawford Dance Studio."
October 13: Joan attends the 35th annual convention of Allied States Association of Motion Picture Exhibitors held at the Penn-Sheraton Hotel in Pittsburgh. During the convention, Ann-Margret is named "Star of the Year," and Martin Ranaohoff is named "Producer of the Year” by the theater owners of America.
October 14 - November 4: Columbia Pictures pays Joan $500 a week ($2,000 in total) for a four week "retainer" fee.
October 20: Joan is presented an award of achievement at the "Salute To Women In Business" banquet held at McCormick Place in Chicago, Illinois.
The dinner is hosted by the Cosmopolitan Chamber of Commerce, and began at 5:30 P.M.
October 23: Joan attends the opening of a Pepsi-Cola bottling plant in Columbus, Ohio.
Joan is accompanied by Pepsi-Cola president Donald Kendall and Pepsi-Cola executive James B. Somerall.
October 30: Joan attends a Pepsi-Cola plant dedication ceremony in Rochester, New York from 10:30 am to 4 pm.
The event offers free Pepsi and prizes to the public.
November: Joan announces she has promised Brandeis University President, Dr. Abraham L. Sacher, that she is Willing to Brandeis University her library, which includes some 140 scrapbooks, volumes written and autographed by famed theatrical personalities, as well as the Academy Award she won in 1945 for her role in "Mildred Pierce."
November: Joan meets her future interior designer and friend Carleton Varney at the New York Coliseum's "Dummer's Inn" restaurant, when she attends the unveiling of the newly constructed and decorated restaurant.
Pepsi-Cola sponsored the restaurant's construction and decoration, which was performed by Varney. (Source: Carleton Varney)
November: Joan attends the American Cola Bottling Convention in Miami, Florida.
November 2: Joan tapes an appearance on the television game show "To Tell The Truth." Joan appears with Dorothy Kilgallen and Arlene Francis.
The women all were masked with their voices distorted and the show's panel must determine who the real Joan Crawford is via a series of questions.
November 8: Joan's appearance on "To Tell The Truth" airs on television.
It is reported in the biography "Kilgallen" by Lee Israel that Joan was to have lunch with reporter Dorothy Kilgallen on this day, however, Kilgallen had been found dead in her Manhattan home several hours prior. Joan arrives at Kilgallen's Manhatten apartment to find the police investigating Kilgallen's death.
November 9: Joan is prepared to appear on "The Merv Griffin Show," however, as she is dressing for her appearance on the show that evening, the 1965 New York City Blackout occurs, and the show, which was filmed in New York, is canceled.
November 14: Joan and Sammy Davis Jr. host the "U.S.O. A Go-Go" benefit at Madison Square Garden. The benefit is attended by over 10,000 people.
Celebrities in attendance include; Red Buttons, Carroll Baker, Johnny Carson, Peter Falk, Alan King, Mia Farrow and Steve Lawrence.
December: Joan is considered for a seat on the board of directors of Columbia Pictures.
Early-December: Joan is elected to the board of directors of Frito-Lay Inc.
December 5: Joan arrives in Dallas, Texas to attend the opening of the 17 story Frito-Lay Tower in Dallas' Diversa Exchange Park.
Following her arrival at Love Field Airport, Joan immediately tours the Frito-Lay headquarters.
December 6: Joan attends an evening reception of over 1,000 Frito-Lay headquarters employees and their families.
December 7: Joan is awarded the "Hetty Green Oscar" by the Dallas Advertising League for her “outstanding performance as an internationally recognized leader among women in business."
In the afternoon, Joan tours the Frito-Lay headquarters with the Frito-Lay Southern Division VP and General Manager Harry Tunstall and Plant Manager J.R. Lanfear. Later, Joan tours a local Frito-Lay snack plant, during which she visits with employees, and stood briefly on the product line to learn how to package fragile chips.
Later, Joan is presented with a March of Dimes' "Golden Key" in Dallas, Texas. The key is presented to Joan by five years old Nancy Kelly, who is the county's mascot of the March of Dimes charity organization.
In the evening Joan attends a private dinner in her honor at Mr. and Mrs. Lay’s home, attended by over 150 members of Dallas' society.
Mid-December: Joan negotiates starring in an episode of Hope Picture’s "Chrysler Theater."
December 25: Joan spends the Christmas holiday in Palm Springs, California.
December 27: Joan signs a contract to play “Diane Miles” in Bob Hope’s "Chrysler Theater” episode “Every Day Is Mother’s Day," scheduled to begin filming on January 4th, 1966.
Late-December: Joan is voted, along with ten other women, as "1965's Best Coiffured Women" by the Guild of Professional Beauticians.
December 30: Due to time restraints and scheduling, Universal producer, Frank Rosenberg, decides to delay Joan’s scheduled filming of “Every Day Is Mother’s Day” for "Chrysler Theater" until late January 1966.
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