​The Joan Crawford Chronicle

1970​​


​​January 4:
WNEW-TV Channel 5 in New York hosts a month-long "Sunday Night Joan Crawford Theater" which starts at 7:00 PM each Sunday in January, beginning with "Mildred Pierce" on the 4th.

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January 6: Joan attends the Millinery Institute's spring fashion show.
     During the show, a model unexpectedly leaves, and Joan volunteers to take the model's place, asking "Do you want me to come and help?" from her seat in the audience.

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January 16: Joan and director Robert Gist appear on "The David Frost Show" to promote "The Virginian"​.
     ​During the show, Joan talks about her marriage to Alfred Steele, Pepsi-Cola, winning an Academy Award, and recites the poem Desiderata.
     Also during the show, Joan reveals she had just fired her hairdresser prior to the show's taping for being late for the fifth time, which forced Joan to wear a turban for her appearance on the show.​
     In preparation for her appearance, Joan furnishes the entire crew of "The David Frost Show" with cases of Pepsi-Cola.​

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January 21: Joan appears in "The Virginian" episode "Nightmare".
     ​The episode is directed by Robert Gist, Joan's director on "Royal Bay" (also known as "Della") in 1963.

Late-January: Joan travels to Sao Paulo, Brazil on Pepsi-Cola business.​​

February 2: Joan attends the 27th annual Golden Globe Awards, which is presented by the Hollywood Foreign Press Association at the Ambassador Hotel in Los Angeles, California.  
     ​At the ceremony, Joan is presented with Cecil B. DeMille Award by presenter John Wayne.

February 8: Joan attends a party at Raffles in New York given by Earl Blackwell in honor of recently Knighted Noel Coward.
     ​Other party guests included Ethel Merman, Celeste Holm, Mryna Loy, Anita Loos, Joan Fontaine, Cary Grant, Doug Fairbanks jr, Elaine Stritch, Jack Cassidy and Shirley Booth.

February 24: Joan hosts a party in honor of Noel Coward at 21 in New York. The party serves as a farewell to Coward before he leaves for Jamaica.

March: Joan is named by a poll of 575 business and financial editors as one of the top ten outstanding women in business.

March 2: Joan attends a luncheon in honor of Helen Hayes' 65 years on the stage.
     ​Other guests included James Stewart, Carol Channing and Phyllis Diller.

April: Mississippi NAACP president, Aaron Henry, calls for all citizens of Mississippi to protest against Joan, whom Henry refers to as the "czar inheiritress of Pepsi-Cola." ​
​This protest is in relation to Henry's scheduled May 19th picketing of Mississippi Attorney General John N. Mitchell's speech to the "Delta Council", which Henry branded a "segregationist, racist" organization.​
     Joan's involvement appears to stem solely by her Pepsi-Cola connection.
​Mitchell had ties to Pepsi-Cola via his business partnerships with Pepsi-Cola president Donald Kendell and then-president Richard Nixon (whom had previously served as legal counsel for Pepsi-Cola).​​
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April 2: Joan attends a Pepsi-Cola public-relations function to help launch Pepsi's new plastic bottles.

April 19: Joan attends a party in New York hosted by ​​Morton Frank, the president of "Family Weekly" newspaper.

April 28: Joan tapes an appearance for "The Merv Griffin Show"​​. For her appearance, Joan is paid $265.00.

May: Joan signs-on to star in the film "Jenny By Nature", scheduled to begin filming in August.

May 13: Joan visits Stephans College.
     ​During a speech in the Windsor Auditorium that begins at 2:30 pm, Joan reminisces to the assembly about her short enrollment at the college and her life and career. 

May 21: Joan is awarded the "Marketing Woman of The Decade" award for her "distinguished achievement in the science of marketing".​​  
​The event is held at the Plaza Hotel in New York.

May 28: Joan travels to Copenhagen, Denmark to open a Pepsi-Cola plant, followed by a trip to Paris, France and returning back to the United States via the S.S. France.

June: Joan travels to ​​Puerto Rico, Brazil on Pepsi-Cola business.

June: ​Joan travels to four cities in Missouri and to Erie, Pennsylvania on Pepsi-Cola business.

June: Joan is made a member of the TV Academy's board of governors.

July: It's reported Joan is slated to be a guest star on the television shows "Matt Lincoln" and "The Man From Shiloh" ​​ (A.K.A. "The Virginian") ​in the fall of 1970.

Early July: Joan travels to Los Angeles, California.​​

August: Joan entertains Russian singer Ivan Rebroff while he is in New York for a concert.

Early August: Joan signs-on to be a guest star on "The Tim Conway Comedy Hour".​​

August 12: Joan arrives  at the Minneapolis-St. Paul International Airport in Minneapolis, Minnesota.
     Joan is in Minneapolis to attend Dayton Department store's "Festival of Old Films", where she had selected a musical to be shown​​.

August 14: Joan attends the "Miss Venus" Beauty Pageant.​​

September: While shopping in Phyllis Morris Originals boutique in Beverly Hills, Joan is given a Coke-Cola when she asks for a beverage. Joan later sends the store 20 cases of Pepsi-Cola with a note saying "Pour all those Cokes down the drain."

September: Joan appears on "The Merv Griffin Show" to promote "Trog".​​

September 6: Joan appears on Jerry Lewis' telethon for muscular dystrophy and related diseases. ​
     ​The telethon starts at 10:30 p.m. on September 6th, and continues until 3:30 p.m. on September 7th.​​​​​​

Week of September 7th: Joan tapes her appearance for "The Tim Conway Comedy Hour" In Los Angeles, California.​​

September 10: Joan arrives in San Antonio, Texas from Los Angeles, California.
     At 3:00 PM, Joan gives a press conference at the St. Anthony Hotel on behalf of the South Texas Chapter of the Muscular Dystrophy Association.
     During her three-day stay, Joan visits with Mr. & Mrs. Richard Gill, and their son Peter (Peter Gill is Joan's godson).​

September 11: Joan attends the "Gala Espana" at the Institute of Texan Cultures.​​​​ Joan is the guest of honor at the event and gives a dramatic reading. Also attending the event is "Tonight Show" orchestra leader Doc ​Severinsen, Sr. Aurelio Valla (Minister-Counselor in the Spanish Embassy in Washington, D.C.) Texas Governor Preston Smith and George Landau (country director for Spain and Portugal in the US Department in Washington, D.C.)

September 12: Joan departs San Antonio, Texas.​​

September 22: Joan is the guest of honor at the Food Editors Convention​​ in San Francisco. On stage, Joan prepares her famous meatloaf for reporters.

September 30: Joan appears on "The Tim Conway Comedy Hour"​​ on CBS at 10PM.

September 30 (#2): "Trog" is released in America.
​The film is primarily shown in American theaters as a double feature​​ with "Taste The Blood Of Dracula".​​
     For further details about the film (including box office), click here.​

October: It was announced in July 1970 that Joan would begin filming "Jenny By Nature" in October. However, the production was canceled.​​

October 2: Joan attends the dedication ceremony of the new Pepsi-Cola company headquarters in Purchase, New York.​​

October 4: Joan speaks and gives a dramatic reading at the Starr Commonwealth Founder's Day ceremony ​​in honor of Floyd Starr in Albion, Michigan.
     ​Also attending the event are Olympic track star Jesse Owens and Pepsi-Cola president James B. Somerall (A native of Albion Michigan).

November 17: Joan poses as a model at a luncheon and a Blackglama Mink fashion show held at Chez Vito in New York.      
​The luncheon is to raise money for the Masterworks Laboratory Theater, which presents experimental productions at the Theater-in-the-Courthouse at Second Avenue and Second Street.
     ​Actress Salome Jens is also among the models. 

November 25: Joan attends a book signing and publication party for Maurice Chevalier's new autobiography
​"I Remember It Well" at Brentano's bookstore in New York.

Early December: Joan signs-on to guest star in the NBC television show "The Name Of The Game" in the episode "Potomac Fever" (Later re-titled "A Capitol Affair" and also known as "Duel On Capitol Hill" ) portraying a misguided  Washington, D.C. columnist named "Victoria Stuart".
     ​The episode is scheduled to begin filming on December 14th and co-starring Larry Hagman and Suzanne Pleshette.

December 3: Herbert Barnet, former Pepsi-Cola president, passes away at age 61 at New York University Hospital from a heart attack. ​​
     ​Barnet was the president who appointed Joan to the company's board of directors in May 1959, and was Joan's personal friend.

December 5: Joan attends the dedication of a new Pepsi-Cola Metropolitan bottling plant in Dallas, Texas.​​
     Also attending the ceremony is Dallas Cowboy Quarterback Craig Morton, Offensive Lineman John Nyland and Defensive Lineman Jethro Pugh.​

December 11: Joan backs-out of "The Name Of The Game" due to "illness" and is later replaced with Mercedes McCambridge.  
​(For further details on this production, see the "Name Of The Game" entry in the "Missed Opportunities" section)

December 11 (#2): Joan attends a Mental Health Association benefit at the Vanderbilt International Racquet Club.
     Other guests include; Mrs.William Randolph Hearst Jr., Mrs.Winthrop Rockefeller, Mr. & Mrs. Edward F. Hutton and
​Amy Vanderbilt.



© All original Joan Crawford research and original text herein is property of Webmaster Bryan Johnson and is copyright protected by the United States Copyright Act of 1976. Copyright © Bryan Johnson

THE CONCLUDING CHAPTER OF CRAWFORD