THE CONCLUDING CHAPTER OF CRAWFORD


Television Commercials

(Listed Alphabetically)​

​American Cancer Society
Broadcast Date: 1973
Synopsis: Joan Crawford encourages female viewers to have the Pap Test examination on a regular basis.
     "I'm here with a very brief reminder for you women. We're all aware of the importance of the Pap Test in guarding our lives when it comes to cancer of the uterus. What I'd like to mention is we should all have the Pap Test done as part of a regular health checkup.
​So, if it's been a year or more since you're had this simple examination, see your doctor. It's important to you. And to the people who love you."​











​​​​​​​​​​Broadcast Date: 1973
Synopsis: Joan Crawford encourages viewers to donate to the American Cancer Society.








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"Blue Denim"​​ (Film Trailer) 
Broadcast Date: July 1959
Synopsis: Joan promotes the film "Blue Denim" in this trailer presented to theater audiences. Joan narrates the synopsis as scenes are shown from the film. The film is about a teenage couple who experience issues when the girl becomes pregnant. 
 ​"Hello, in a few moments you will see scenes from a motion picture who's subject matter is of utmost importance for every family. Especially those with young people between fifteen and twenty years of age. 20th Century Fox in accents real and unrestrained brings you the experience of two real kids of today, and treats them with their innocence and generosity for each other.
     The day before they had been friends, children, playmates. Kids in blue denim. Then suddenly they were in love. Passionately, physically with a desire for each other that knew no bounds. This is the story of the aftermath, of the awakening when Janet and Arthur had to face their problem alone. These are not juvenile delinquents, they're nice kids. Nice kids in trouble." 










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Community Chests Of America "Through Many Windows"
Broadcast Date: Late 1947
Synopsis: ​Joan is the narrator of this public service announcement for the Community Chests Organization's "Red Feather" drive.
     The short was shown in theaters before the start of ​
     "A few weeks ago, the Community Chests of America asked me weather I'd be interested in making their annual appeal through the medium of the screen. Naturally, I was very grateful for the opportunity. ​​But I wanted to know more about the Red Feather services and what they do.
​Not only throughout the country but right here in my own neighborhood. Then, I realized that all I had to do was look out my window, or almost any window in any neighborhood in the country and I could see the Red Feather services at work.
     ​Many of these services provide care for children who need more help than their families can give them. Teenagers, too. Boys and girls are helped along the road to better citizenship by the Boy Scouts, the Girl Scouts, and other services providing wholesome recreation and guidance.
​Elderly people are now able to spend the autumn of their lives in comfort and companionship. Other Red Feather services devoted to our health and welfare bring help to many who are unable to provide for themselves.
     ​Red Feather services go everywhere. They don't see differences of color, race or religion. They recognize the needs of people. All people as human beings. No matter who you are or how fortunate, chances are at some time or another these services have touched your life.
Remember the Red Feather, your badge of membership​, should be worn with pride. It's more than the sign of a liberal spirit, it's a symbol of citizenship. A love for your fellow American. So make your Red Feather pledge a generous one.Give with a heart as well as with a hand, for your contribution will go to the heart. The heart of this great social work for which everybody benefits."

Production: In August 1947, it was announced that Joan would film this short on behalf of the organization.
In October 1947, ​Joan was named the honorary Chairman of the Los Angeles area Community Chest Organization.
     Otto Preminger directed this short. At the time, he and Joan were filming "Daisy Kenyon"​










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​Easter Seals​​(The National Society For Crippled Children)
Broadcast Date: 1960
Synopsis:​ Joan Crawford encourages viewers to donate to the Easter Seals fund for crippled children.
     "These Easter Seals recently arrived at my home, perhaps you have received some, too.
​I wonder if you realize the many ways in which Easter Seals serves those of our children who need our special help. The crippled children.
​These Seals symbolize an amazing record of human service. They help provide care and treatment so that these children can learn to walk and talk, play and laugh like other boys and girls.

     ​As parent of healthy children, as many of us are, I have four, we feel that we have even more need to respond to the held of these youngsters. They offer a road back from over one hundred crippling conditions. I'm sure you're as concerned as I am about these little boys and girls. They need our special help so they can have rich, happy, useful lives. We can all help by giving to Easter Seals. Please give generously. Thank you."​

Production: Easter "seals" were first launched to the public in 1934. The seals were placed on letters and envelopes in recognition of support for the organization The National Society For Crippled Children. Easter seals were so popular that in 1967 the organization changed it's name to "Easterseals", which is still an active organization. You can learn more about their organization, or donate via their website: www.easterseals.com ​











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​The Jimmy Fund (a.k.a "At Home With Joan Crawford")​​​

Broadcast Date: 1952
Synopsis:​​ Joan Crawford encourages viewers to donate to "The Jimmy Fund" of Boston, Massachusetts.

     "[ Talking off screen to her children]
     ​Goodnight darlings. Happy dreams. God bless.​

     [ In a thinking voice over]
     ​This is our best time, the best time for all mothers and children. The moment of wonderful peace and 
contentment. Knowing your children are all cozy in bed for the night. Sometimes I wonder if we really appreciate how very fortunate we are. How truly blessed for the joy of these precious moments. For that greatest of all gifts, our children's happiness and health. For there are other mothers who no longer know such moments of peace and happiness, who may never know it again.

     [Speaking directly to the audience] ​​
     ​You can save a life. A child's life, and thank God tonight that child is not your own. You can help by giving to the Jimmy Fund. The Jimmy Fund of Boston Massachusetts.​ In a few moments, members of the theater staff will pass among you. Please give as generously as you can. Please."

Production: This commercial was sponsored by "The Variety Clubs" of New England and the Boston Red Sox. ​​
     The Jimmy Fund was founded in 1948 to raise funds for the advancement of cures against cancer in children.
​​It is still an active organization today, which you can donate to via their website: www.jimmyfund.org​​​
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Mountain Dew​​
Broadcast Date: 1968
Synopsis:​​
Joan Crawford appears in this commercial wiggling her toes and giving an acknowledging nod to the audience after drinking a sip of Mountain Dew. The commercial ​emphasizes Mountain Dew's "Barefoot feeling" campaign.










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Muscular Dystrophy Association
Broadcast Date: 1972
Synopsis: Joan Crawford is not shown during the commercial, however she narrates it as it shows a young boy running along a country road, then cuts to revealing it's the dream of a sleeping boy in a wheelchair. 
     "In dreams he runs. In dreams he runs, but only in dreams. This is Joan Crawford asking you to give generously to the march against Muscular Dystrophy. Thank you."​










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Pan Am Airlines

Broadcast Date: Spring 1973
Synopsis:​​ Joan Crawford promotes Pan Am Airlines.
     "I fly much too much to choose because of it's fancy meals or plush interiors. And I don't chose an airline on price, because the fares are the same. When I fly, I try to fly Pan Am. You see, I'm not crazy about flying, but Pan Am is the world's most experienced airline.
     I don't know what that means to you, but I do know what it means to me."​ ​

Production: Joan recorded this commercial in February 1973.​​










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"Requiem For A Heavyweight" (Film Trailers)​​​​​​​​​​​​
Broadcast: October 1962
Synopsis: Due to Joan's personal admiration for the film, she is featured in several television and radio promotional advertisements for the film.​​

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